The UK has been hit over the recent months by the deepest and darkest recession since 1991 – this economic downturn was first thought to be only a 'credit crunch' however, it has quickly turned into something much more.
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<br>Since 1991 the UK has enjoyed a sustained period of economic growth, house prices boomed, unemployment reached its lowest levels for a number of years and the Pound performed well against the likes of the Dollar and Euro. This is now a thing of the past as we brace ourselves for the tough times ahead.
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<br>Luton is based 32 miles north of London, with a population of over 230,000. Unemployment In Luton has increased by 37 per cent in the last year alone. Recession in Luton is not only affecting small businesses but even major businesses. The job losses in Luton are connected to the shutting down of car the industry. Also the downturn in International travel has affected businesses at Luton airport - the airline company EasyJet had to reduce its Luton airports flying programme. Many pilots, cabin crew, ground crew, caterers, etc will be effected in the area as EasyJet relocate its services to other regional airports deemed to be more cost effective by the airline.
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<br>Also another business that has been affected is Luton's major manufactures called SKF. Due to the recession the company had to be shut down for one week to save money and get back on track. The company has a 300 to 400 strong Luton workforce who will be affected by this shutdown and the workforce had to either take the week off as either paid or unpaid holiday. The number of the whole of one city's districts is now unemployed and claiming benefits.
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<br>Luton Council has announced that everyone is affected by the current recession which reassures people that they are not the only ones being affected. Also the government has given some advice to the public telling them that the recession is not only affecting money but recession also causes financial pressure and concerns over job security. This has an impact on your physical and mental health. Also the government has put up different source of information on their website to help the public of Luton. The pages are divided into three sections giving different information; the pages are care, health and well being, personal money matters and business support. The pages are set up so the public could easily get information on what to do and also how to get help if they are affected.
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<br>Both the Government and Luton City Council have realised that the best way to help kick start the economy is to spend! You can help Luton defy the recession simply by spending a small amount of money to promote your business on the internet. The best way you can help would be by promoting your business online with Activ Luton.
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<br>Just a small outlay (less than how much it costs to advertise in the local paper for one night) will purchase advertising space on Luton's best local community town site - spending money to advertise your business on the net will allow more people to see your company and divert more visitors to your website and potentially more customers to your business. With Activ Luton being a local website made for the community of Leeds it will also mean that most people that will come to your site are likely to be local and will boost your local reputation amongst the local people. The visitors to the website can find a huge amount of local information, from shops, to cars for sale, restaurants to eat in, or importantly, up to date jobs in and around Luton.
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<br>By promoting your business on Activ Luton you are potentially helping to put Luton in an even better place to help fight against the recession.
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<br>About the Author: Activ Luton is a complete online guide to Luton and the surrounding areas, to find out more visit <a href="http://www.lutonontheweb.com" rel="nofollow">Activ Luton</a>.
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